Auckland Airport asked Anthem to help them celebrate Chinese New Year in honour of the growing number of Chinese visitors and residents of New Zealand.
We wanted to work in partnership with neighbouring community groups so we engaged three of them from Auckland Airport’s catchment area. The challenge: to create designs capturing the identity of their organisation while following the theme of Chinese New Year – the Year of the Sheep.
The results are both unique and delightful: paper cut outs from the SPCA, traditional Chinese calligraphy from painter Wei Lun Ha of Auckland Chinese Community Centre, and student paintings from Waterlea School with support from SKIDS.
These designs were printed onto large lantern installations. They are displayed airside in the international and domestic terminals, and outside the Novotel Hotel to ensure both travellers and non-travellers can enjoy them. There are three lanterns on each site: one ram and two sheep.
To promote the lanterns project, a storytelling video captured the design process of the three community groups, interviews with the groups and lantern designer, and finally installation at the airport. This video was seeded with traditional media and shared via Auckland Airport’s social media channels.
“Auckland Airport supports the celebrations around Chinese New Year every year in support of the many Chinese visitors we get every year. This year we felt we wanted to also connect this celebration locally as it is the Year of the Sheep. We felt there was an opportunity to connect with our local community and Anthem did an excellent job of coming up with a great idea to produce Chinese Lanterns decorated by community groups in our catchment areas. We are delighted with the result and I encourage everyone to go out to the airport and see these special installations.”
- Angerie van Wyk, Retail Marketing Manager, Auckland Airport
The video has been a huge success and in two weeks achieved more than 11,500 YouTube views. Auckland Airport also shared the video through its PR channels in China.
Community media targets were hit, with coverage appearing in Manukau Courier and Eastlife.