Getting REDiculous for Red Nose Day
Cure Kids is the national charity dedicated to funding research into cures to better the lives of Kiwi kids living with serious illnesses. Anthem works with Cure Kids to generate ongoing positive coverage and awareness of the work that Cure Kids does and the impact Cure Kids funded research has on the health of New Zealand’s children.
The Cure Kids Annual Red Nose Day fundraising appeal is the highlight of the Cure Kids calendar and Anthem worked to build momentum around Cure Kids’ most important fundraising drive.
A partnership with NZME included branded content featuring on the NZ Herald homepage alongside supporting advertising driving readers to donate to Red Nose Day.
A comprehensive media strategy focused on generating positive coverage in both national and regional media leveraging on the amazing network of Cure Kids supporters such as celebrity influencers, Cure Kids ambassadors and corporate partners.
Highlights included a state of the nation style interview on the Paul Henry Show and Radio LIVE with Cure Kids Chief Executive Frances Benge discussing what Cure Kids sees as the most pressing issues facing New Zealand’s child health care.
An interview with Cure Kids Ambassador Jenna and her mother Tracey discussing their story brought to life the realities that many New Zealand families face when their children are diagnosed with a life-threatening illness and the role that Cure Kids research plays in improving the diagnosis for many.