All Blacks take the court with Venus Williams and Caroline Wozniacki at the ASB Classic - as their ball boys

Last year, ASB recruited a bunch of clever canines as ball boys at the 2015 ASB Classic. A clip showing the dogs’ ball fetching skills alongside Venus Williams and Svetlana Kuznetsova amassed more than four million hits on YouTube.


One year on ASB set out to find another group of superstar ball kids to follow in the dogs’ footsteps and ably help tennis superstars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands on court at the 2016 ASB Classic.


If anyone was up to the challenge it would be the All Blacks – still fresh from their success in 2015.


Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea were filmed chasing balls, holding towels and shading the tennis players from the sun during an exhibition match between Williams, Wozniacki and Mattek-Sands in the first week of the ASB Classic. The video demonstrates ASB’s love of tennis and the All Blacks.


Anthem’s role was to promote the exhibition match between the three female tennis stars and the All Blacks, ASB Ball Stars, through a tiered media strategy. First up we invited key media to attend the match and watch the sports stars in action. Based on some of the coverage, we can only assume that they loved the unique experience:

The exhibition match itself saw media such as Fairfax, One News, Sky Sport and the NZ Herald run some of the best footage from the day and this was the result:

The video was then sent far and wide at the start of the ASB Classic men’s tournament, with coverage via The New Zealand Herald, Stuff.co.nz, One News and 3 News and many others appearing, each sharing it on their news sites and on social media pages. 

Two weeks on, media coverage alone has generated more than 9000 views of the clip via YouTube and it has been viewed more than 400,000 times on ASB’s Facebook page. The response from views has been hugely positive.