Anthem works with Comvita, New Zealand’s leading producer of Manuka honey, to promote the health and wellbeing associated with Manuka honey.
Two such projects include promoting Comvita’s Winter Wellness® range and UMF® Manuka Honey.
For Winter Wellness, Anthem developed a programme to raise awareness of the range during the peak cold and flu season. To reach the target audience of primarily mums Anthem developed an influencer and media partnership strategy to run between July and September 2016.
Anthem sent creative influencer kits to 20 influencers, including media, which showcased the Comvita Winter Wellness range. The kits were designed to demonstrate the “naturally effective” theme of the Winter Wellness range, by using natural packaging with the product as the hero. Results exceeded expectations with half of the recipients posting images of the kits and product across social media to a combined audience of 107,000 followers and 488 engagements with posts including likes, comments and shares.