In today’s highly competitive and time-poor media environment, achieving earned media is harder than ever but more important than ever! People don’t read publications, websites and blogs nor watch TV and vlogs for the advertisements!
Barely a day goes by where were not telling our client’s stories through the media. Among the hallmarks of our media relations work includes profiling new local executives, developing thought-provoking industry leadership content programmes and positioning for Accenture and Visa; managing complex financial and investor communications for Stride Property Limited; gaining wide spread coverage for Cure Kids’s Red Nose Day and targeting key media for the launch of ASB’s Clever Kash. We love the thrill of the chase when it comes to pitching news stories to media.
Creating compelling content and dialogue for opinion editorials, and online digital communications is an important part of media relations too and we’re humbled by our success to date with clients such as AMS. By leaping on the current affairs issue of Novopay, we were able to demonstrate the client’s ability provide solutions to complex situations in an instance and demonstrating their knowledge and expertise.
Below is a small snap shot of our media relations success.