Since 2012, our client, the Wrigley Company Foundation has teamed up with the New Zealand Dental Association (NZDA) to provide dental care and treatment to vulnerable New Zealanders. Anthem is proud to have supported Wrigley for several years through earned media coverage that acknowledges the importance of the grants for New Zealand’s dental community and citizens in need.
In 2017, the Wrigley’s community service grants gave US$35,000 towards 12 dental initiatives that helped vulnerable community groups such as the homeless, elderly, low socio-economic schools, and early childhood students, parents and teachers. The grant allows volunteer dentists to provide supplies and treatments via crucial oral health community projects. A grant awarded to a group of Otago University dental students received particularly strong media interest, enabling collaboration between the students and Dunedin rest homes via an upskilling programme for carers to learn and apply best practice for geriatric oral health.
Anthem developed advertorial content to feature in the NZDA’s industry publication, before securing coverage about the grant projects across print, television, radio and online in national and local media.
Stories featured in the New Zealand Listener and regional newspapers and was talked about on Newstalk ZB, 95bFM, and Channel 39 Dunedin TV. Anthem also issued advisory letters to government stakeholders noting the support the Wrigley Company Foundation provides for New Zealanders in need.