Fackelmann Housewares tasked Anthem with launching the Furi brand of elite knives into the New Zealand market with a sharp event hosted by celebrity chef, Kylie Kwong.
Anthem organised an event at Sachie’s Kitchen where Kylie could be in her element, hosting a live cooking demonstration to showcase how she uses Furi Knives to make her famous Australian-Chinese cuisine.
An audience of 40 key media, influencers and chefs were thrilled to get up close and personal with Kylie as she shared her family recipe for Sung Choi Bao. The guests were put into groups and challenged to a “cook off” where they could sharpen up their knife skills in teams.
Extensive coverage was received in media and social channels, with the social content reaching over 41,000 people, far exceeding our objectives and creating a buzz around Furi’s entry into the NZ market. Editorial media coverage was secured in Food Magazine, Women’s Day, New Zealand Women’s Weekly and Nadia Magazine.