Growing Accenture's thought-leadership profile

At Anthem we work with clients to find the best voice in which to tell their story. Assisting them with thought leadership and opinion editorials is part of our regular fare.

Anthem is primarily responsible for maintaining Accenture’s profile around key industry issues and promoting its expertise in this market through strategic media relations.

Generating sustained positive exposure and positioning for Accenture is our aim, with at least two pieces of top tier media coverage secured each month. Our focus is on identifying topical, trend-based and often agenda setting topics, often of a highly-technical nature, which span Accenture’s core priority business areas of consulting, digital, technology and operations.

All media coverage achieved has been positive in nature and has appeared in targeted tier one or vertical media outlets, with Accenture receiving positive anecdotal feedback from its clients and other stakeholders and proactive approaches by journalists seeking input from Accenture.