Since 2012, our client, the Wrigley Company Foundation has teamed up with the New Zealand Dental Association (NZDA) to provide dental care and treatment to vulnerable New Zealanders. Anthem is proud to have supported Wrigley for several years through earned media coverage that acknowledges the importance of the grants for New Zealand’s dental community and citizens in need.
In 2018, the Wrigley’s community service grants gave US$35,000 towards 11 dental initiatives that helped mental health patients, vulnerable children, rough sleepers, the elderly, abuse victims, refugees, high-risk ethnic groups and low-income families. The grant allows volunteer dentists to provide supplies and treatments via crucial oral health community projects.
Treatment grants of US$3000 each have been awarded to five projects across the country, including the well-known Revive a Smile project, a seventh time recipient of the grant, this year taking its popular mobile clinic to the Ngarawahia and North Waikato to provide unemployed and low-income adults with essential dental treatment for acute oral health conditions including chronic pain.
Anthem developed advertorial content to feature in the NZDA’s industry publication, before securing coverage about the grant projects across print, television, radio and online in national and local media.
Stories featured in Newstalk ZB Christchurch, Radio 531pi, Maori Television, Voxy, Newsie and Scoop. Anthem also issued advisory letters to government stakeholders noting the support the Wrigley Company Foundation provides for New Zealanders in need.