Due to lockdown restrictions, Anthem had to pivot at the last minute from an in-person event at ANZ to an engaging virtual webinar with the help of the Trans-Tasman Business Circle (TTBC).
We arranged for Antonia, Raelene Castle (Sport NZ, CEO) and Emma Twigg (Olympic Rower) to host a virtual launch of the report with more than 250 key stakeholders in attendance.
This was the most well-subscribed event the TTBC had run as part of their virtual events programme in 2021. It also helped to shape a revised format for their events based on the depth of perspective and successful engagement achieved by hosting a panel format and bringing in an outside speaker of the calibre of Emma Twigg.
Seven pieces of New Zealand and international media coverage were secured including multiple stories on Radio New Zealand, Eminetra, Stuff, and NZ Herald. 90% of secured media coverage had 100% positive sentiment and brand recognition.
The research report was a catalyst for ANZ NZ’s Corporate Affairs team to drive engagement through internal briefing sessions, utilising internal resources to develop design materials including an eDM and social posts, and a Watch Women Win themed series of video stories involving Antonia interacting with successful young women. It was also picked up by the ANZ Fiji team as part of their sponsorship of women’s rugby in the Islands.
A hard copy of the report was distributed to key ANZ stakeholders including Ministers and Members of Parliament, regulators, media, sporting contacts, sponsorship partners and organisations involved in the equality, diversity, and inclusion space, helping further position Antonia as a leader in supporting other women to achieve success.
