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Business to business

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Business to business communications require a nuanced understanding of how decisions are made by individuals and organisations. At Anthem, we draw on deep insights from a wide range of industries to help your business lift its share of voice in a competitive landscape.

You may have a service or product to sell. You may want to establish your business and your people as thought leaders in your industry. Or you may want to speak to your customer’s customer, to build demand. Whatever your B2B objectives, we can help you create a strategy and a communications plan that delivers.

In the modern marketplace, B2B has evolved to be more human-centred and targeted. We’ll work with you to get your voice heard by the decision makers that matter.

Our B2B services include:
* Media relations
* Digital content and engagement
* Stakeholder engagement
* Speaking opportunities and events
* Collateral and content production
* Tenders and RFPs
* Award submissions.

Latest Insights

Rethinking news media and PR: Navigating the next decade

Rethinking news media and PR: Navigating the next decade

Navigating fake news: The vital role of media in a digital age

Navigating fake news: The vital role of media in a digital age

Women in partnership, a powerful dynamic for inclusion

Women in partnership, a powerful dynamic for inclusion

New Zealanders in favour of introducing greater accountability measures for  cybersecurity breaches – survey says

New Zealanders in favour of introducing greater accountability measures for cybersecurity breaches – survey says

Fair Enough? research results (February 2024)

Fair Enough? research results (February 2024)

Sarah Geel, Head of Integrated Communications, shares her thoughts on her new role and nine years at Anthem

Sarah Geel, Head of Integrated Communications, shares her thoughts on her new role and nine years at Anthem

Anthem announces key leadership promotions to enhance client services

Anthem announces key leadership promotions to enhance client services

Kiwi COP28 attendees share learnings, impact on NZ’s reputation and Pacific concerns following historic Dubai event

Kiwi COP28 attendees share learnings, impact on NZ’s reputation and Pacific concerns following historic Dubai event

Ready to chat?

Get in touch with our expert team today and find out how we can help