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Research and insights

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Effective action and communication are backed by information and insight. Using our expertise in research and data analytics, Anthem will ensure the decisions you make are anchored in data.

We undertake both quantitative and qualitative research, digging deep into any topic from what motivates your customers and what your stakeholders think, to what the benchmarks are for ESG in your market.

As a team, we’re curious by nature and love talking to people, so we gather quality data. We’re sharp thinkers too, able to extract the important insights you need to inform your decisions.

It’s never been easier to gather data. But the flip side of that is that smart analysis is essential, to identify the themes in the data to inform your communications strategy. That’s our speciality.

Our research and insights services include:
* Data analytics
* Stakeholder audits
* Consumer research
* Focus groups
* Public opinion polling
* Content and sentiment analysis.

Latest Insights

New Zealanders in favour of introducing greater accountability measures for  cybersecurity breaches – survey says

New Zealanders in favour of introducing greater accountability measures for cybersecurity breaches – survey says

Fair Enough? research results (February 2024)

Fair Enough? research results (February 2024)

Sarah Geel, Head of Integrated Communications, shares her thoughts on her new role and nine years at Anthem

Sarah Geel, Head of Integrated Communications, shares her thoughts on her new role and nine years at Anthem

Anthem announces key leadership promotions to enhance client services

Anthem announces key leadership promotions to enhance client services

Kiwi COP28 attendees share learnings, impact on NZ’s reputation and Pacific concerns following historic Dubai event

Kiwi COP28 attendees share learnings, impact on NZ’s reputation and Pacific concerns following historic Dubai event

Professional service providers’ role in overcoming sustainability paralysis

Professional service providers’ role in overcoming sustainability paralysis

New Zealanders oppose layoffs during recession – survey says

New Zealanders oppose layoffs during recession – survey says

Anthem Mid-Year Newsletter

Anthem Mid-Year Newsletter