Research and insights

Effective action and communication are backed by information and insight. Using our expertise in research and data analytics, Anthem will ensure the decisions you make are anchored in data.

We undertake both quantitative and qualitative research, digging deep into any topic from what motivates your customers and what your stakeholders think, to what the benchmarks are for ESG in your market.

As a team, we’re curious by nature and love talking to people, so we gather quality data. We’re sharp thinkers too, able to extract the important insights you need to inform your decisions.

It’s never been easier to gather data. But the flip side of that is that smart analysis is essential, to identify the themes in the data to inform your communications strategy. That’s our speciality.

Our research and insights services include:
* Data analytics
* Stakeholder audits
* Consumer research
* Focus groups
* Public opinion polling
* Content and sentiment analysis.