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Food / FMCG

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Being part of bringing new products to market or revitalising existing brands is core to Anthem’s DNA.

Our founders started their careers in the FMCG sector and many of our team members have worked with some of the world’s most iconic brands.

Whether a big or small project, we’re always delighted to help showcase leading and emerging FMCG brands and grow consumer preference for them in New Zealand.

Having worked with some of Australasia's biggest food, beverage and FMCG organisations, Anthem is also familiar with navigating the reputational, administrative, and legal considerations it takes to effectively communicate the social, cultural and environmental impacts of products.

Knowing that the sector is needing to make steps towards positive contributions to New Zealand, Anthem is adept at assisting in the development of social responsibility programmes, stakeholder engagement plans, issues management projects, media relations, financial and sustainability reporting, and product recall announcements.

We equally love helping smaller players make waves in a crowded market, as well as global brands looking to launch in New Zealand for the first time.


case study

Pam’s Sweet Success

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Pam’s Sweet Success
case study

Villa Maria Opens Wine Drinkers to Another World

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Villa Maria Opens Wine Drinkers to Another World
case study

Expanding horizons for New Zealand brands in China

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Expanding horizons for New Zealand brands in China

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