Tēnā koutou e te whānau and welcome to Anthem’s November newsletter!
October was an incredible month for our clients, friends, and the Anthem team.
New Zealand Story kicked off the #EyesOnNZ trend ahead of the FIFA Women’s World Cup 2023 Draw, seeing some famous locations (and a familiar trumpet…) get excited for eyes being on New Zealand and the World Cup next year
Oke celebrated the completion of its 25th school garden helping give Kiwi kids the opportunity to learn important life and social skills.
To celebrate a win at the International Biophilic Design Awards, Outside In shared its top biophilic design insights with Idealog.
Fullers360 announced an exciting partnership with food rescue organisation KiwiHarvest to divert up to 600 leftover food items from landfill every week to Aucklanders in need.
In another exciting launch, our client DoorDash expanded into the South Island following its entry into New Zealand earlier this year. We were delighted to help share the news of its Christchurch arrival.
Rounding out the month with a bit of #AnthemLife, Executive Director Sarah Geel shares her top sponsorship tips and the Anthem team embraces all things wellness!
Kia pai to rā Best wishes from the Anthem team
EYES ON ANTHEM
Anthem jumped on the #EyesOnNZ trend ahead of the FIFA Women’s World Cup 2023 Draw in Auckland in October. We’ve seen eyes put on other iconic landmarks such as the Sky Tower and the Wellington Boat Sheds, and now on Anthem’s very own big blue trumpet!
Our client New Zealand Story has helped kick off this awesome campaign to make the most of the world’s focus on New Zealand as we prepare to co-host the games with Australia. Check out #EyesOnNZ here and have some fun with the Eyeifier!
LEARNING LIFE SKILLS WITH OKE
Oke, the South Auckland charity dedicated to giving Kiwi children the opportunity to learn important life and social skills by building free garden spaces, recently celebrated the completion of its 25th school garden.
At no cost to Flat Bush School in Otara, Oke built several garden beds, a tunnel house for growing seedlings, planted a dozen fruit trees and installed a new garden shed for students, staff and the local community to enjoy.
The new outdoor space has encouraged students to learn more about where food comes from and spend more time outside to learn practical life skills.
Stuff’s Sapeer Mayron took a tour of the new garden space to learn more about how Oke’s generosity has helped grow the students’ life and social skills.
OUTSIDE IN WINS BIG FOR BIOPHILIC DESIGN
Our friends at Outside In, alongside architectural firm Jasmax, has been awarded the prestigious Diamond Award at the International Biophilic Design Awards in Florida for its Waitakere Ranges inspired project with New Zealand’s largest litigation firm, MC. The Biophilic Design Awards are presented to those achieving excellence in bringing people closer to nature and helping indoor spaces more closely resemble our natural environment. The MC project involved bringing an extensive terrarium to life across two floors and 15,000 square feet, allowing MC staff to experience nature throughout their entire workday. We were delighted to help Outside In and Jasmax share the news of their award-winning terrarium.
FULLERS360 PARTNERS WITH KIWIHARVEST
The teams at Fullers360 and KiwiHarvest have banded together to save up to 600 leftover food items from landfill every week and diver them to people in need around Auckland.
The partnership between New Zealand’s largest ferry operator and largest food rescue charity will see 90% of food waste from Fullers360’s 21 onboard cafes distributed the same day that it comes off the ferries to people facing food insecurity.
We’re delighted to see our client Fullers360 partnering with another incredible Kiwi organisation to deliver sustainable outcomes.
DOORDASH LAUNCHES IN THE GARDEN CITY
October saw our client DoorDash, the largest on-demand delivery platform in the United States, expand to the South Island following a successful Wellington launch earlier this year. Now, Christchurch locals can order from a variety of local restaurants and national favourites using the DoorDash app and have more delivered right to their door. We’re ecstatic to see DoorDash in the Garden City and can’t wait to see its services expand further across the country soon – let us know if you are in Christchurch and manage to give it a try!
Sarah Geel – Getting the best from your sponsorships
This month Anthemite Sarah Geel had her tips and tricks for getting the most out of your sponsorships published on NZBusiness. With over 16 years’ experience in the PR and sponsorships space, the Executive Director reveals her secrets to leading successful sponsorship campaigns with an ode to her time at Vodafone New Zealand. Click here to read Sarah’s thoughts on taking sponsorships to the digital age and how to become a powerful voice.
Anthem wellness and culture
For those who recall last month’s newsletter, Anthemites embarked on a 21-day step challenge in the name of mental health. Splitting into teams created healthy competition, with Anthem walking a total of 2,644,058 steps throughout the challenge and top Anthemites Sarah Geel, Jay Louisson and Scott Burke taking out prizes for the most steps!
Crew Do this month also focused on wellness, with the team heading to the nearest park for a stretch session and lunch in the sun. Prioritising a healthy work-life balance and enjoying the benefits of time spent outdoors, Anthemites are aiming to step out of the office on lunch breaks more often.
Rounding out a busy month, Anthem Account Director Nalika treated the team to some Indian delicacies in celebration of Diwali – an Indian cultural festival signifying the triumph of light over darkness, good over evil, and the renewal of life. The team are loving Anthem’s renewed focus on People and Culture initiatives, thanks to the new establishment of a dedicated People team – Anna and Kirsten.
Anthemites make moves
The halfway mark of our financial year is an opportunity to reflect on, and acknowledge, the incredible work of our team. We are thrilled to share that some Anthemites are now taking on new and exciting roles – Charlotte Jackson steps into the role of Account Director, Katy Groom becomes an Account Manager, and Ellie Mynett-Johnson is now a Senior Account Executive. These moves are recognition of the exceptional development leaps all three have made in the past six months and the contributions they bring to a range of clients and projects – congratulations Char, Katy and Ellie!
That’s our wrap for the month! Ngā mihi maioha