Omoda Jaecoo is a marque of Chinese vehicle manufacturer Chery, and planning an exciting launch in the New Zealand market in 2024. Ahead of their official launch, Anthem was engaged to host an exclusive preview event for key automotive journalists to build anticipation and excitement.

Our media relations strategy aimed at building relationships with mainstream and automotive media outlets ahead of launch and delivering content through an exclusive event showcasing the Omoda C5 vehicle for the first time. The centrepiece of the event was an informative livestream featuring key executives live from Wuhu, China, providing a detailed walkthrough of the Omoda Jaecoo vehicles’ key features.

The livestream event served as a prime opportunity to acquaint key media and stakeholders with the Omoda Jaecoo brand, offering a sneak peek before the 2024 launch. As a result of the event, 11 pieces of media coverage were secured in publications including Stuff, Driven, Autocar, Autotalk, Motoring NZ and Drive Life. Despite a tight timeline, the Anthem team executed a successful event, garnering satisfaction from both the client and our team.