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Jay Louisson

Jay Louisson

Executive Director

Jay is one of Aotearoa’s leading strategic communications practitioners and is sought out by Boards and executive teams for her calm and approachable manner, logical thinking and laser sharp problem solving ability. She has helped manage the reputations of public and private sector organisations in New Zealand, the United States, Australia and Thailand.


Her public relations experience and networks, developed over many years, span transport, health, property, education, finance, primary, infrastructure and economic development sectors.


Senior communications roles in the government sector have honed Jay’s political antennae and commitment to a “no surprises” way of working, as well as the ability to cut through complexity, identify opportunities and risks, and develop compelling narratives.


Work for listed clients has included writing annual and ESG reports, strategic advice and content in support of capital raises and new listings on the NZX.


Jay is a Chartered Member of the Institute of Directors.