Seren brings enthusiastic support to every campaign, combining strengths in media outreach, content production, project coordination, and reporting. Her experience spans media relations, analytics, budget tracking, KPI development, and administration, allowing her to deliver work with precision and accountability. She is also a confident, reliable client communicator who ensures the smooth running of projects and strong relationship management. 

With consumer PR experience across FMCG, charity, sport, retail, travel, and food and beverage sectors, Seren has contributed to major national campaigns for brands including ghd, McDonald’s, and New Balance. She is a reporting whizz, able to interpret data, build meaningful measurements of success, and establish KPIs that give teams and clients clear insight into performance. 

Seren’s hallmark is high quality implementation of PR campaigns and plans, and is adept at effective media engagement and curating content that aligns with campaign objectives. Her organisational strength, attention to detail, ability to manage multiple workstreams, and analytical mindset make her a reliable and highly effective member of the team.