Sarah brings to the table more than 20 years’ experience developing strategic communications, managing media relations and delivering campaigns that build awareness, reputation and engagement.
Sarah works with organisations across a broad range of sectors, including charities and not-for-profits, construction, finance, FMCG, education, professional services and corporate communications. She brings a practical, creative approach to communications, with a particular strength in finding the human story behind an organisation, issue or campaign and turning it into compelling content that earns attention.
Sarah has extensive experience working with purpose-led organisations including Child Cancer Foundation, Stroke Aotearoa New Zealand, Camp Quality New Zealand, Deaf Aotearoa, Dementia New Zealand and the Mental Health Foundation.
She has also delivered communications for corporate and commercial clients, covering everything from product launches and thought leadership to sponsorship, events, social media and reputation management.
Her strong relationships with journalists and media outlets across Aotearoa, combined with a deep understanding of what makes a story newsworthy, have resulted in significant coverage across television, radio, newspapers, magazines and digital media.
Sarah’s expertise also extends to social media strategy and management, including LinkedIn, Facebook and Instagram, as well as influencer and ambassador campaigns. She understands the importance of bringing earned, owned and social media together to create a cohesive communications strategy that reaches the audiences that matter.
With particular expertise in media relations, strategic communications, crisis communications, storytelling and reputation management, Sarah is known for her calm, collaborative approach and ability to translate complex issues into clear, compelling messages.
She is passionate about communications that are strategic without the jargon, creative without the spin and always grounded in a clear understanding of the people an organisation needs to reach.
